My Favorite Apple Watch Is $120 Off on Prime Day
Prime Day 2025 runs from Tuesday, July 8 through Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price tracking tools.
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I’ve used every major version of the Apple Watch since the original Series Zero, and I can confidently say that the Series 10 is my favorite so far. The screen is big, it’s beautiful, and the watch is so lightweight that I now forget I’m wearing it — perfect for tracking my sleep at night.
On Prime Day, the Apple Watch Series 10 is getting its first big discount since launch, exclusively for Prime members. I usually see discounts of around $100 on the Series 10. But right now, Amazon is offering the 40mm model for $279.99 and the 46mm model for $309.99 , across multiple case and color options. (My personal favorite is the Jet Black finish with the Ink Sport Loop band.) That’s $120 off both models.
Why I Recommend the Apple Watch Series 10
In my opinion, the Apple Watch is the best smartwatch for most people, at least those who have an iPhone. It’s great for fitness tracking, sleep tracking, and managing notifications. Personally, I like to think of the Apple Watch as a minimalist iPhone. I can leave my phone in another room and still receive important calls, messages, and notifications. I can even control the music on my speakers without having to reach for my other device.
At first glance, the Series 10 doesn’t look much different from the Series 9 or even the Series 8. The differences are subtle, but they add up. The Series 10 has a new design with a larger screen, as well as a thinner, lighter case. The Series 10 also charges faster than other Apple Watches (0-80% in 30 minutes instead of 45 minutes).
But for me, the Series 10 is all about the little things . I love the way the Photos watch face looks on this new display. It shows all my favorite photos I’ve taken over the years of nature, cities, and my wife. Plus, I really like using the built-in speaker to play music and audiobooks. The double-tap gesture is also surprisingly easy.
Lifehacker Associate Tech Editor Michelle Ehrhardt agrees. In her review, she gave the Apple Watch 4.5 out of 5 stars, calling it “The best Apple Watch for most people.”
Looking for something else? Retailers like Walmart, Best Buy, and Home Depot are running Prime Day sales that are especially helpful if you don’t have Amazon Prime.
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Walmart’s Prime Day sale starts at midnight on July 8 and includes discounts of up to 50% . It’s an especially good option if you have Walmart+.
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Best Buy’s Prime Day sale , “Black Friday in July,” runs through Sunday, July 13, and offers some of the best tech sales online . It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.
Home Depot has extended its July 4 sale through at least July 9, competing with some of its own great deals . It’s a particularly good option if you’re looking for power tools, appliances, or outdoor gear.