Horrible Meta AI Profiles Go Viral

Meta may not be the first company that comes to mind when you think of generative AI, but they are an important part of the current AI race. The company has its own artificial intelligence model, Llama , and has added “Meta-AI” to all of its major products – whether you like it or not . Meta even wants you to try building your own AI bot . It’s safe to say that the company is betting on artificial intelligence.

But even for a company so dedicated to AI, this latest story is downright strange. It turns out that the company has been experimenting with artificial intelligence-generated user accounts on its platforms since 2023. The Instagram versions of these pages are currently going viral, but they are also available on Facebook. The accounts are verified and each has a unique personality, but they are completely fraudulent. Each of them is completely fictional and contains posts with images created by artificial intelligence.

This is all very strange, but also not so new – the profiles were created more than a year ago and, apparently, have been abandoned for the most part. And now that the profiles are causing a stir online, Meta is actively removing their content.

AI Meta users are a repulsive group

It’s not hard to see why there was hatred on the Internet against these fake people . Take “Liv” (username “himamaliv”), who claims to be a “proud black queer mom of two and a truth teller.” Liv, of course, is not real, just like the life she writes about on her Instagram. But that doesn’t stop Liv: The creator has posts about raising strong girls, ice skating with her family, and “soaking up the sun and having fun” with her “kids.” Each post has a corresponding image – a beach post of children playing in the sand, and a post of figure skaters at an ice rink – but all of these images are created by artificial intelligence.

To Meta’s credit, each image has a Meta AI watermark indicating that the image is not in fact real, but that doesn’t make these posts any less creepy. Why would an AI-generated “mother” post an AI-generated image of her “children” playing on the “beach”? Who benefits from the AI-powered coat initiative she proudly spearheaded?

In her second oldest post, dated September 26, 2023, she says, “My backyard is my happy place… I’ve thrown so many birthday parties, picnics, and bachelorette parties here that I’ve lost count. Forever”. grateful for the life I live,” complete with an AI-generated image of a picnic. The thing is, Liv didn’t throw birthday parties, picnics, or bachelorette parties here. This space does not exist. The life Liv is so happy to live doesn’t exist.

At the time of writing, Liv follows 18 accounts. Thirteen of them are similar pages created by artificial intelligence. For example, there is Becca (dogloverbecca), who publishes content about dogs created by artificial intelligence; Brian (hellograndpabiran), who promotes himself as “everyone’s grandfather”; and Alvin the Alien (shout out to Salvin), who is, um, an alien.

But not all posts are created by artificial intelligence. Some of them also post videos on their accounts, and while AI-generated videos can certainly be compelling these days , I don’t think these videos are AI-generated – at least not all of them. Carter, an AI dating coach, had a cooking video from January 2024 that looked very real, but it looks like Meta destroyed all the content. And yet, who posted them? For what purpose?

These accounts are not new, but have recently gone viral.

The strangest thing is that these posts and pages are not new. For example, Liv’s last message is dated March 8, 2024, as are most messages from these AI bots. (Carter appears to have posted as recently as June.) For the most part, their profiles have been abandoned, although verification badges are still attached to each. However, as I write this, Meta appears to be deleting content on every Instagram page. The Facebook equivalents seem to still be around, but I think they too will soon disappear.

The pages are actually tied to AI chatbots that Meta developed back in 2023 , when it actually launched its AI programs. The headlines then focused mainly on the list of famous AI chatbots that allowed you to chat with “Tom Brady”, “Kendall Jenner” and “Paris Hilton”. But among that list of non-celebrity chatbots that Meta unveiled were names like Liv, Brian, and Alvin Alien. You can still chat with them if you want: visit Liv’s profile and you can start a conversation. But as with any AI chatbot, you probably won’t get very far.

It’s not entirely clear why these accounts have gone viral now, a year and a half after Meta first launched them. If I had to guess, I’d say it’s because they really are that bad. The stories are strange, and there are so many layers to their strangeness: the personalities developed by Meta are off-putting ( and borderline offensive ); the posts themselves are creepy (who wants to see photos of fake children taken by artificial intelligence along with a story about their day at the beach?); and the fact that they are verified completely defeats the purpose of verification.

In short, these reports may be from 2023, but they reflect the furious outrage over AI failures in 2025. As Jason Koebler of 404media writes on Bluesky:

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