What to Expect This Black Friday
October’s Prime Day is in the rearview mirror, and many retailers are already preparing for Black Friday. A shopping frenzy with a controversial and depressing history falls on Friday, November 24th this year. However, retailers extending their sales to start earlier and beyond the designated day after Thanksgiving have become the norm over the years. Businesses are trying to take advantage of the increasingly popular trade event, which attracted 197 million consumers in 2022 . Here’s when you can expect deals to hit this year, what’s going on sale (as well as what you should buy), and which retailers will have the best sales.
Black Friday sales start early
Black Friday has been turned into Thanksgiving Day over the years so retailers can get a leg up on their competitors. Now that most shopping is done online, the boundaries of when Black Friday sales can begin are even more blurred. Each major retailer makes its own plan for how to spend the holiday. Best Buy, for example, has already published a Black Friday attack plan – the first major retailer to do so (and likely not the last). You can expect other major retailers to follow suit—we could start seeing early Black Friday deals as early as October 27th. They’ll run through Thanksgiving weekend and carry over to Cyber Monday online shopping day on November 27th.
Black Friday is a great time to buy TVs, as well as Google and Apple products.
When it comes to the “best shopping day” of the year, it’s always either Prime Day or Black Friday. Which one is best will depend on what you are trying to buy. Prime Day is Amazon’s shopping day (though major retailers also compete), so you’ll see Amazon brands offering the best discounts on this day. Any business can take part in Black Friday sales, which means more competition and better prices on a wide variety of products.
As for which products will have the best Black Friday discounts, think TVs, as well as Google and Apple products. Many new TV models are released in January , so retailers are trying to clear out their inventory on Black Friday. Apple and Google will unveil their products in the fall; accordingly, their older products get extra discounts on Black Friday. However, Black Friday is a much broader shopping day than Prime Day, and you can expect great deals online and in stores, mostly on electronics, clothing and tools.
Where to shop on Black Friday
The reality of today’s capitalist market means that most major retailers usually have the best deals on Black Friday. And these are the usual big players. Keep an eye out for great deals at these stores:
All of these major retailers have loyalty programs that you can sign up for before Black Friday to take advantage of perks like extra discounts, early bird purchases, or free shipping.