You Can Finally Add Some Links to Your Instagram Bio

Instagram is the land of self-promotion, but it doesn’t let you easily share links in posts. If you have links that you want people to see (and click on), you can make them easy to access from your bio. Well, as convenient as possible, anyway: Instagram has historically limited us to one bio link at a time. This meant that you had to turn to a third party tool like Linktree if you wanted to share multiple links to your content at the same time. Fortunately, those days are behind us.

Instagram flipped the switch , finally offering us the ability to add multiple links to our bio. It’s not a feature without limits: you can only add up to five links to your bio, so those of us with a lot of content to promote may still face some roadblocks, and this is where services like Linktree still find themselves. useful. But five links is four more than before.

As for taking so long, money is to blame. Social media companies are interested in keeping you on their platforms for as long as possible. They make money when you view and click on ads and buy something, not when you click on a link that takes you somewhere else. Plus, every time you leave Instagram, there’s a risk that you won’t come back when you’re done doing whatever you wanted to do. But it looks like the pros are finally outweighing the cons at Instagram HQ — hence the move to five biolinks.

How to Add Multiple Links to Your Instagram Bio

Instagram doesn’t advertise this change much, so you likely won’t see it when you open the app. However, these links are very easy to add: open your profile, then select Edit Profile > Links > Add External Link . Enter the URL, give it a name, and click Done. You can add up to five links to your bio, but if you want more, make one of them a Linktree link or a useful equivalent .