Use Admin Roles to Share LinkedIn Pages
Managing your business’s LinkedIn presence requires teamwork, but if you don’t really know and trust your colleagues, you probably won’t be comfortable sharing your LinkedIn Page password with another employee just so they can post updates.
Fortunately, LinkedIn now allows you to add other users as admins to any of your pages. With these new administration tools, you can empower someone else to post updates and manage new job listings for your company from your personal account. They never need to enter the page.
There are clear privacy benefits to using the new Administrator roles on LinkedIn, but they can also help you organize your business by assigning administrator rights based on the person’s role in the company.
There are two types of Admins that can be created on a LinkedIn Page : Page Admins , who maintain the page’s content and links, and paid Media Admins , who can create and manage ads and sponsored content for the page. Each type has a hierarchy of roles that provide the administrator with different functions and privileges. Here’s a quick explanation of each one:
Page admins:
- Super Administrator: Has full access to all administration tools and is the only role that can edit page information, deactivate a page, or add (and remove) other page administrators.
- Content Administrator: Can create, publish and manage updates related to Pages, Events, Stories and Job Lists.
- Analyst: Can access the analytics tab of a page on LinkedIn and access the page in third-party analytics tools.
Paid Media Administrators:
- Sponsored Content Poster: May post sponsored content and advertisements on behalf of the company through his personal LinkedIn profile.
- Lead Generation Form Manager: Can load lead marketing data from page-linked ad campaigns.
- Pipeline Builder: Can create and edit Pipeline Builder landing pages for other media admins and manage leads through LinkedIn Recruiter.
LinkedIn says new administration tools are rolling out to all users, but it may take some time before they become publicly available. However, once they appear, you can start assigning admin roles to any employee, advertiser, or member associated with your page.
How to become a LinkedIn Admin
Users can request administrator rights for any page they are working on or otherwise linked to. The process is identical for desktops and mobile devices:
- Add your current job title to your LinkedIn profile. As noted on the LinkedIn support page , this is a necessary step to make sure you are qualified to work as an administrator.
- Open the LinkedIn page for which you are requesting administrator rights.
- Click / tap the three-dot More icon.
- Select “Request an administrator”.
- Confirm that you are authorized to become an administrator, then click / tap “Request access”.
- You will receive a notification as soon as your request is approved.
(Note that an access request gives the super administrators of this page access to your public profile information.)