How to Quickly Create a Logo for Your Business

Prepare for … ): title Prepare for … Running a small business is hard work, but we’re here to help. Welcome to Work Smarter, your one-stop shop for tips and tricks to help small business owners save time and energy.

If you want an open source logo for your business, one to display on signage, stationery, and advertisements that you and your clients see every day you work, then you should get it professionally designed for a few hundred (or thousands). dollars. … If you only need to post something on your Facebook page and monthly bills, but don’t have design or Photoshop skills, then you can get by without “customizing” the logo on a free or low-cost site. We tried several and found three that work well enough to recommend.

My new logo

If we needed to create a business logo quickly and dirty within the next two hours, we would choose My Brand New Logo . The site charges € 50 (about $ 57) for quality logo copies. To be honest, this seems fair because MBNL is user-friendly and highly customizable.

Tell MBNL your company name and slogan and give it some tags so it can select images. Then choose a layout – some are better than others – and customize. The site will randomly present you with 20 options, but you can download more.

Everything is customizable, including fonts, icons, sizes, positions, patterns and colors. You can match any icon and color scheme to any layout. And you can come up with a simple logo. You just cannot upload your own assets.

Most of the logos on this site have the same feel. If you like the soft design style that has been ennobling the world lately – the WeWork / Starbucks / Airbnb style that blends elegance, modernity, and affordability – then you’ve got it. And this is exactly the brand I wanted for my soup subscription service, SoupPass.

Your € 50 download includes high-resolution vector files in different colors and sizes, as well as some social media resources. That’s all you can expect from a paid service.

Hatched

Hatchful is a free logo maker website (also on iOS / Android ) from the Shopify small business management suite. If you can’t imagine paying even fifty dollars for your logo, you can still find something decent here.

Tell Hatchful your company name and slogan, as well as where it will appear (on the web, on business cards, on signage) and choose several logo styles.

Hatchful’s customization options are limited. You can only choose certain combinations of colors and fonts. This can prevent you from “playing at home” and spending all day setting up. But I have not been able to find a single version of the text that is reliable enough to convey the harsh spirit of Reckless Shipping.

After you save the logo and create an account, Hatchful will send you an asset folder to download, including a 1200×1200 image and different sized versions depending on how you said you would use your image. If you selected “social media,” this includes resources for Facebook, Twitter, Pinterest, and LinkedIn. You will get some badly cropped options, as well as more appropriate options when your logo is in the center of the banner:

The package also includes a tiny icon for your website, which in my case ridiculously included the company name and tagline:

You can come back later and edit or re-upload your assets. You will probably want to make some changes when you see your logo in different sizes and configurations.

FreeLogoServices

FreeLogoServices is not free! It costs $ 40 to download a high-quality copy of the magazine. We usually recommend the other two sites first, but if they’re not your style then FLS seems like a fair option. Its greatest strength is the selection process, which makes more sense than the order of operations on other sites. First, the site asks for the basic logo type and layout you want. As you narrow down your choices, the background options change to fit.

Styles on FLS are much more traditional, more “MS Publisher of the late 90s”. Sometimes this is what you need. Clip art icons also have their own colors, slightly brighter than the individual colors and gradients on other sites. There are less literal options. I chose a logo that subtly resembled two aspects of my funeral stylist business: Grave and Haircut.

The FLS download package includes high resolution color and black and white copies of your logo, with or without transparent background. The site also offers business cards starting at $ 20 for $ 100. Again, reasonable and convenient. You get what you pay for.

If all of these drawings seem cheesy, then you should probably go to a real designer. Try searching Dribbble , Behance, or 99designs . And be prepared to pay a lot more than $ 57 – good designers cost good money, and they should.

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