Why You Shouldn’t Choose Wine Just Because It’s “award-Winning”
When you don’t know much about wine, you can get lost choosing a bottle. It’s great to experiment and sample different varieties, but if you choose a wine simply based on a gold medal sticker, this is not the best indicator that it is good.
Winery owner Robert Hodgson gave Forbes some tips for choosing a good wine. Obviously, your tastes and preferences will differ, but Hodgson cautions against choosing a wine just because it has a gold medal:
My research has shown that gold medals, for the most part, only reflect the amount of money a winery is willing to spend on marketing, and are no different than winning a jackpot at a casino. The more you play, the more likely you are to win at least one jackpot. So it is with gold medals. The more competitions are announced, the higher the likelihood of winning at least one gold medal. And, as I have shown, if the bottle has a gold medal, there is irrefutable evidence that the same wine was exposed to the pot in other competitions. I personally do not believe in the verbosity that can be found in major wine publications. As for the “experts”, it is known that they do not agree.
Obviously, this does not mean that you should never buy an award-winning wine, but it should be kept in mind if this is the only measure you use to choose a decent bottle. For more details please follow the link below.
5 Expert Strategies When Buying Wine | Forbes