Be Careful When Trading Convenience Price With Amazon Dash
The Amazon Dash button is another smart way to shop . The Velcro Wi-Fi button is great for brands but loses out to consumers as it creates brand-specific shoppers who can’t compare prices.
Sounds great in theory. You stick the Dash button on your Keurig, press it when you nearly run out of K-cups, and two days later, a fresh supply arrives at your doorstep. But in reality, with the click of a button, you are stuck at the price that Amazon wants to charge you , which is often not the best option.
Amazon is creating a solution to a problem that already has an answer. Their subscription and save program essentially does the same thing, only better. The program gives you access to a wider selection of products and price points, and you also get a 15% discount on the total amount if you have at least 5 shipments on a monthly schedule.
Amazon Dash Seeks To Replace Bulk Shipping With Buttons | The newspaper “New York Times