Types of Products Priced Lower on Amazon Than Walmart
Disputes about “Who is cheaper, Amazon or Walmart?” raging for years. Amazon is strategically pricing certain products cheaper than Walmart to cement its reputation as a low-price leader. Knowing what these items are can help you save money. Here’s what you need to know.
High-profile and popular items on Amazon such as category leaders, video games, toys and small electronics tend to be cheaper than Walmart, according to a new report from Boomerang Commerce. Add to that high ratings and brilliant reviews, and the price could drop even more. In doing so, Amazon reinforces consumer perceptions of low everyday prices.
The report also found that while Amazon tends to offer discounts on popular items, it is pushing customers with add-ons that you can buy at the same time, such as HDMI cables for your new high-definition TV. You can often get a better price elsewhere by doing a quick shopping comparison.
Price Perception Index for Online Stores | Boomerang Commerce via Washington Post